Want to be verified on Google Knowledge Panel and take control of the information that appears there? Getting verified on the search knowledge graph panel is crucial for an authoritative online presence.
Google is undoubtedly the leading place where people search for you, your brand, or your business and getting accurate details displayed in the knowledge panel can be extremely valuable.
Google is letting brands verify their presence and, importantly, take control of the information that is displayed about them on the Google Knowledge Panel.
The verification process allows brands and organisations that have a presence on the Google Knowledge panel to claim and provide authoritative feedback on the information and images presented about them.
Just so that it is clear, if you are a local business, you can take control of the information displayed in the Google knowledge panel by claiming your business through the Google My Business tool. This verification is mostly for brands and public figures that are distinct from local businesses.
Google mainly displays information about them from different sources, such as Wikipedia. The official documentation of Google suggests that the process is mainly for a person, organization, or other known entity looking to get verified on Google.
Although Google has significantly improved the information displayed in the knowledge panel, it can be helpful to have control over the official information about your brand.
I recently verified Google Knowledge Panel information for one of the brands, and in this article, I will walk you through the steps involved in the process. I hope the screenshots are useful to you along the way.
Steps to get Verified on Google Knowledge Panel
Step 1: Search for your brand on Google and check for the knowledge panel information on the right sidebar of the Google SERP.
Step 2: Below the information about your brand, you should see a link with a question – do you manage the online presence for…? (See the screenshot below).
Step 3: Once you click on the link, it should take you to the Get Verified pages of Google. Click on Get Verified.
You will need to be logged in with a Google account. The account that you are logged in with will be used for verification and to manage the verified presence on Google.
Step 4: You will need to confirm whether you are the entity that wants to get verified on Google or represent the entity, person or organisation that wants to be verified.
Select the appropriate option, and additional form fields will appear on the page. If you select that you represent the entity that you are looking to verify, you will be asked to confirm if you officially represent the entity.
Officially representing the entity means that you are responsible for the online presence management, including posting on social media and other online platforms. You might need to submit documentary evidence of the entity explicitly mentioning the delegation of the online presence to you.
Step 5: Once you select the relevant option, you will be presented with additional form fields asking you to submit details of your online presence.
Step 6: Provide your Name and the legal Name of the entity that you want to verify on Google.
Step 7: Find and provide a link to your knowledge panel on Google Search.
When you search for the name of the entity on Google, you should see a share icon beside the name in the knowledge panel. Click on the Share icon and copy-paste the link provided in the dialog box. Select country and language settings for the Google search results.
Step 8: Another major section now requires you to prove you can log in to your 2 to 5 of your different official sites/profiles.
You will need to submit screenshots of your logged in online profiles and websites. These profiles should appear on the same Search results page as your knowledge panel on Google Search. You need to provide the URL of the official site or profile and attach a screenshot showing you have admin rights to the profile or site.
Step 9: You will also need to submit a self-portrait photograph (“selfie”) of yourself holding government-approved photo identification.
Make sure the photo is high quality and that your entire face and photo identification must be in focus. All text on the identification document should be legible.
Step 10: Finally, you need to mention why you think the entity should be verified and submit the form.
You should see a success message thanking you for submitting the form. Google will now review your application and get back to you.
Here’s an official video from Google discussing the feature and the process of claiming your knowledge panel in detail.
Google Verification for Popular Brands
For popular brands and well-known people, Google might let you verify just by asking you to login into one of your official social media profiles.
Instead of you having to fill in the form, you can simply login into one of four sites “to verify that you’re an authorized representative of an entity on Google”. YouTube, Google+, Search Console, and Twitter are provided as options if you see this while trying to verify your entity.
See the screenshot below showing the verification process for one of the popular brands.
Changing Information in Google Knowledge Panel
Getting verified in Google will allow you to control certain elements and information presented in the Google Knowledge panel. Google has, however, limited the editing to suggest official information and suggesting a featured image.
Other information, such as Wikipedia snippets and images, except the featured image, cannot be changed even after getting verified.
Changes You Can Suggest in Google Knowledge Panel
Google allows you to suggest changes to certain content in the knowledge panel, including,
- Featured image in the Knowledge panel
- Specific stats for categories of an entity
Changes You Cannot Suggest in Google Knowledge Panel
Google has listed that the following parts of the knowledge panel cannot be changed;
- Wikipedia snippet
- Images other than the main image
- Section – “People also search for”
Besides, you won’t be able to re-order or hide any content if it’s accurate and publicly known information.
Suggesting Featured Image for Verified Google Knowledge Panel
The featured image takes a prominent place in the Google Knowledge panel, and so this might be the first thing verified entities might be looking to change.
As a verified entity for the topic, you can suggest a featured image, which, if approved, will be prioritised over other images in the Google knowledge panel.
There are two ways in which you can suggest changes to your featured image.
1. Using the Google Authoring Tool
You can access the Google authoring tool at posts.google.com/author. You will see an option to update your featured image section. There are a few guidelines Google recommends while uploading your photo.
- The image should be at least 1,0000 pixels and should have an aspect ratio of 3:4.
- If the verified entity is a person, the photo should show the person’s face clearly.
- Google knowledge panel supports .png and .svg formats for logos.
2. Using Google Knowledge panel
You can locate your Google Knowledge panel by searching for your verified entity. Click suggest a change below the knowledge panel and provide a direct URL of your image. There are also a few official guidelines for the image that you submit this way.
- The image URL that you submit should end in .jpg or .png (supported formats direct URL).
- Don’t suggest the website URL – the URL should link directly to the image.
Have you managed to verify any brands or yourself in Google Knowledge Panel? Let me know in the comments below.